Eterna Modern Fit Plain Non Iron Shirt - White
Experience effortless sophistication with the Eterna Modern Fit Plain Non Iron Shirt in white. Crafted from premium cotton, this shirt offers a crisp look from morning meetings to evening dinners, all without the hassle of ironing. The regular collar and tailored modern fit provide a versatile silhouette that sits comfortably under a blazer or on its own for a clean, confident style.
Designed with long sleeves and a smart, understated aesthetic, featuring printed trim detailing to the inner collar and cuff. Easy to care for and machine washable, it brings together practicality and timeless elegance—making it an essential addition to any discerning gentleman's wardrobe.
- Neck Style - Regular Collar
- Sleeve Length - Long Sleeve
- Made From - 100% Cotton
- Fit/Cut - Regular
- Care - Machine Washable
Style: 4352-X94K_00
FREE RETURNS
We offer free and easy returns within 90 days on all UK orders. Click here for more details.
FREE UK DELIVERY OVER £59
Same Day Dispatch Until 3pm (Mon-Fri)
Free Tracked Delivery - 2-3 Working Days (£4.95 under £59)
Express Delivery - 1-2 Working Days - £5.95
Next Working Day - 1 Working Day - £12.95
Click here for our full delivery policy and for detailed information on our delivery options.
INTERNATIONAL DELIVERY (Click here for details on customs and import taxes)
£9.95 - Europe (4-7 days dependent on destination)
£14.95 - Rest of World (6-9 days dependent on destination)
An estimated delivery window is shown at checkout
Eterna Shirts
Comfort Fit
Shirt body size only increases with each whole collar size increase.
| Size | Collar (Inches) | Collar (cm's) | Chest (cm's) | Waist (cm's) | Body Length (cm's) |
|---|---|---|---|---|---|
| S | 14.5-15 | 37-38 | 112 | 108 | 80 |
| M | 15.5-15.75 | 39-40 | 120 | 114 | 80 |
| L | 16-16.5 | 41-42 | 128 | 124 | 80 |
| XL | 17-17.5 | 43-44 | 134 | 134 | 82 |
| 2XL | 17.75-18 | 45-46 | 148 | 148 | 90 |
| 3XL | 18.5-19 | 47-48 | 154 | 154 | 90 |
Modern Fit
Shirt body size only increases with each whole collar size increase.
| Size | Collar (Inches) | Collar (cm's) | Chest (cm's) | Waist (cm's) | Body Length (cm's) |
|---|---|---|---|---|---|
| S | 14.5-15 | 37-38 | 110 | 102 | 80 |
| M | 15.5-15.75 | 39-40 | 116 | 106 | 80 |
| L | 16-16.5 | 41-42 | 122 | 114 | 80 |
| XL | 17-17.5 | 43-44 | 132 | 122 | 82 |
| 2XL | 17.75-18 | 45-46 | 138 | 130 | 85 |
| 3XL | 18.5-19 | 47-48 | 146 | 138 | 90 |
Slim Fit
Shirt body size only increases with each whole collar size increase.
| Size | Collar (Inches) | Collar (cm's) | Chest (cm's) | Waist (cm's) | Body Length (cm's) |
|---|---|---|---|---|---|
| S | 14.5-15 | 37-38 | 102 | 92 | 80 |
| M | 15.5-15.75 | 39-40 | 110 | 98 | 80 |
| L | 16-16.5 | 41-42 | 116 | 104 | 80 |
| XL | 17-17.5 | 43-44 | 124 | 112 | 82 |
| 2XL | 17.75-18 | 45-46 | 134 | 122 | 85 |
Super Slim Fit
Shirt body size only increases with each whole collar size increase.
| Size | Collar (Inches) | Collar (cm's) | Chest (cm's) | Waist (cm's) | Body Length (cm's) |
|---|---|---|---|---|---|
| XS | 14 | 36 | 98 | 79 | 80 |
| S | 14.5-15 | 37-38 | 102 | 83 | 80 |
| M | 15.5-15.75 | 39-40 | 110 | 89 | 80 |
| L | 16-16.5 | 41-42 | 116 | 95 | 80 |
| XL | 17-17.5 | 43-44 | 124 | 103 | 82 |
Still Unsure?
For further peace of mind we offer free returns on all UK orders.
There’s nothing like speaking to someone is there? So we’re here to help with any questions about sizing or any other queries you may have. We'd love to hear from you.

