Men's Eterna Shirts

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Eterna
Modern Fit Plain Shirt with Navy Trim - White
£59.95
Eterna
Modern Fit Plain Shirt with Black Trim - White
£59.95
Eterna
Modern Fit Plain Cotton Satin Shirt - Plum
£64.95
Eterna
Modern Fit Plain Shirt with Trim - Black
£59.95
Eterna
Modern Fit Plain Shirt with Trim - Dark Blue
£59.95
Eterna
Modern Fit Plain Shirt with Trim - Light Blue
£59.95
Eterna
Modern Fit Paisley Print Shirt - Pale Grey/Multi
£64.95
Eterna
Modern Fit Micro Texture Shirt with Trim - Light Blue
£64.95
Eterna
Modern Fit Paisley Print Shirt - Black/Blue
£64.95
Eterna
Modern Fit Micro Texture Shirt - Green
£59.95
Eterna
Modern Fit Plain Cotton Satin Shirt - Dark Green
£64.95
Eterna
Modern Fit Micro Texture Shirt with Trim - White
£64.95
Eterna
Modern Fit Bengal Stripe Shirt - Navy/White
£64.95
Eterna
Modern Fit Plain Twill Cover Shirt - Light Blue
£64.95
Eterna
Modern Fit Micro Texture Long Sleeve Shirt - Blue
£59.95
Eterna
Modern Fit Plain Twill Cover Shirt - White
£64.95
Eterna
Modern Fit Fine Oxford Long Sleeve Shirt - Blue
£64.95
Eterna
Modern Fit Plain Non Iron Shirt - White
£64.95
Eterna
Modern Fit Fine Oxford Long Sleeve Shirt - White
£64.95
Eterna
Modern Fit Plain Shirt with Trim - Mid-Blue
£69.95
Eterna
Modern Fit Floral Leaf Shirt - White/Multi
£45.47 £64.95
Sale
Eterna
Modern Fit Neat Check Shirt - Blue/Grey
£59.95
Eterna
Modern Fit Satin Narrow Stripe Shirt - White/Grey
£41.97 £69.95
Sale
Eterna
Modern Fit Seersucker Check Short Sleeve Shirt - Blue/Red
£35.97 £59.95
Sale
Eterna
Modern Fit Long Sleeve Shirt - Peach
£41.97 £69.95
Sale
Eterna
Modern Fit Floral Leaf Long Sleeve Shirt - Blue/White
£41.97 £69.95
Sale
Eterna
Modern Fit Printed Short Sleeve Shirt - Green/Multi
£38.97 £64.95
Sale

Eterna Shirts – Timeless Craftsmanship and Innovation Since 1863

Founded in 1863, Eterna Shirts have set the standard for premium men’s shirts through a perfect balance of tradition, innovation, and craftsmanship. Every Eterna shirt is the result of over 160 years of expertise and dedication to quality tailoring.

Eterna revolutionised men’s shirting in the 1980s with the creation of the world’s first non-iron cotton shirt, a breakthrough that redefined comfort and convenience for the modern gentleman. To this day, only the finest cotton; just 3% of the world’s total cotton production meets Eterna’s exacting standards, ensuring exceptional softness, breathability, and durability in every garment.

Explore our curated collection of Eterna Modern Fit Shirts to discover your next everyday shirt and distinctive and unique shirts for every occasion.Eterna’s Modern Fit shirts are their perfect regular fit, contemporary, stylish yet still comfortable. Thanks to Eterna perfecting the ideal measurements for a regular fit shirt. The modern fit shirt collection is available across a multitude of beautiful patterns, collar styles and finishes. If it is a regular fit shirt crafted from pure cotton that you‘re looking for, Eterna’s Modern Fit is the range to go for. 

Choose from timeless plain shirts, available in short sleeve and long sleeve options making them perfect for both business and casual wear. For a bolder statement, explore Eterna’s patterned shirts and contemporary floral shirts, crafted to bring individuality and style to any wardrobe.

Whether you’re seeking a crisp non-iron office shirt that stays sharp all day or a sophisticated shirt for a special occasion, Eterna delivers a flawless combination of fit, comfort, and enduring style. Experience why Eterna Shirts remain a benchmark of quality and innovation for discerning men around the world.