What makes a wardrobe staple? Well for us, it’s those pieces you pull out time and time again, confident in the knowledge that they will deliver on both style and comfort. The ‘staple’ is something that Soya Concept, one our most loved brands, carefully crafts into each of their seasonal collections. It’s not unheard of for our customers to buy a piece in their range in every colour.
So, this blog will take a closer look at Soya Concept – its philosophy and ethos, before turning to a few key ranges within their collection which we feel truly deserve the ‘staple’ accolade.
Founded in 2002, Soya Concept is a Danish company who develop high quality womenswear with an eye to the latest trends. Soya Concept deeply understands the female shape, it’s this insight that allows them to create fashion forward pieces that are simultaneously timeless and enduring through their flattering use of cut and fabric. Core to their ethos is that all women should be able to follow and enjoy the latest in fashion, which is why all of their collections are underpinned by a commitment to value and affordability. In their own words “We’re Danish, we’re solid and we’re here to bring everyday fashion to all women. We call it comfortably uncomplicated”
SOYA CONCEPT BANU RANGE
One range within the Soya Concept collection that perhaps best epitomises ‘comfortably uncomplicated’ is the Banu range. With a nod to loungewear, the Banu range prioritises comfort and understated style and spans trousers, sweatshirt and hoodies, t-shirts and casual dresses. Key to the super soft comfort of this range is the modal blend that is used. Modal is a natural fabric made from wood pulp, usually from beech trees. The cellulose from this pulp is extracted and then goes through a spinning and stabilization process in order to make it stable enough to be spun into yarn. Known for its exceptional softness, breathability and unique drape the use of modal in the Banu range is central to creating simple pieces that hang perfectly and are super comfortable. One of our customer favourites is the Banu lounge trousers. An elevated take on loungewear, these trousers are as suited to a relaxing day at home as they are styled with a pump for a coffee out.
SOYA CONCEPT - KIMBERLEY STRAIGHT LEG JEANS
Every woman has that pair of well-loved jeans that is just that bit more comfy and stylish than the others. Well, Soya Concept have a pair that might just take that top spot, introducing the Kimberley 34-B straight leg jean. On the surface this may just seem like a solid classic jean. However, elevating them to ‘staple’ status is their flattering straight leg silhouette coupled with a touch of subtle stretch that might seem innocuous, but adds that level of reliable comfort that makes these jeans firm customer favourites.
SOYA BIARA KNITWEAR
Within the Soya Concept collection are pieces that have a huge customer following. Arguably leading the way is the Biara range. Predominantly centered on knitwear, the Biara pieces are crafted from a super soft sustainable viscose with a touch of stretch for added comfort.
The range spans across V-neck, round necks, turtle necks, solid hues and patterned designs, so can add depth and versatility to every wardrobe, but with a consistent fit and level of comfort that you can be confident in wear after war.
Soya Concept has a huge commitment to using sustainable fabrics, most of their viscose products are made from LENZING™ ECOVERO™ viscose - a branded fibre exclusively produced by the Austrian company LENZING AG.
Being aware of exactly where their material comes from ensures that Soya Concept can confidently know that their viscose is derived from certified and controlled wood sources. Moreover, LENZING™ ECOVERO™ fibres are produced with significantly lower energy and water consumption than conventional viscose and are proudly certified with the internationally recognized EU Ecolabel for textile products. It’s this commitment to sustainable practices that makes their clothing feel good to wear on more than a superficial level.
We hope this has given you some insight into Soya Concept and some of their core ranges that we feel are ‘wardrobe staples’. Why not go and explore their full collection too?
As ever, if you have any questions, we are here to help whether it be by phone, email or in-store. For further peace of mind, we offer free returns on all UK orders.